B.A. - Business Studies
Το Πανεπιστήμιο Philips προσφέρει το Πτυχίο στη Διοίκηση Επιχειρήσεων με ειδίκευση σε:
- Health Services Management (Διοίκηση και Υγεία)
- Tourism and Event Management (Τουριστικά και Εκδηλώσεις)
Οι εξελίξεις μέσα σε μια παγκοσμιοποιημένη ψηφιακή οικονομία, δημιουργούν νέες απαιτήσεις σε αναδυόμενες θέσεις εργασίας στην Ελλάδα, στην Κύπρο και την Ευρώπη. Συνεπώς, χρειαζόμαστε πλέον στελέχη με βαθιές γνώσεις και ικανότητες επιχειρηματικής διοίκησης σε νέες θέσεις εργασίας, που θα είναι μεν καλοπληρωμένες, αλλά και πολύ απαιτητικές. Το Πανεπιστήμιο Philips προσφέρει το πιο σύγχρονο πρόγραμμα BA in Business Studies το οποίο παρέχει ακαδημαϊκές, επαγγελματικές και πρακτικές γνώσεις και δεξιότητες απαραίτητες για εισδοχή των αποφοίτων στη νέα αγορά εργασίας με ανταγωνιστικό πλεονέκτημα. Η ομάδα διακεκριμένων καθηγητών του Πανεπιστημίου Philips, μετά από εμπεριστατωμένη έρευνα αγοράς, ανέπτυξε το πτυχίο στις Επιχειρηματικές Σπουδές με στόχο τη σμίλευση αποφοίτων ικανών να εργαστούν ανταγωνιστικά και αποτελεσματικά μέσα στις νέες συνθήκες.
Μάθε περισσότερα για το Πτυχίο
Το πρόγραμμα σπουδών είναι αναγνωρισμένο από τον Φορέα Διασφάλισης και Πιστοποίησης της Ποιότητας της Ανώτερης Εκπαίδευσης (ΔΙΠΑΕ), ο οποίος πιστοποιεί και διασφαλίζει την ποιότητα και προσφορά υψηλού επιπέδου εκπαίδευσης από το Πανεπιστήμιο Philips, σύμφωνα με τα ευρωπαϊκά πρότυπα. Το πρόγραμμα αναγνωρίζεται επίσης από τα πιο κάτω Βρετανικά Επαγγελματικά Σώματα και οι κάτοχοι του πτυχίου στη Διοίκηση Επιχειρήσεων εξαιρούνται σε πέντε (5) θέματα των εξετάσεων του AIA:
- The Chartered Insurance Institute (CII) U.K.
- The Association of International Accounting (AIA) U.K.
Στο επίκεντρο του Πανεπιστημίου Philips είναι πάντα ο φοιτητής, γι’ αυτό και υιοθετεί φοιτητό-κεντρική προσέγγιση, ακολουθώντας μεθόδους διδασκαλίας που δεν αποσκοπούν απλά στην απόκτηση γνώσης αλλά και στην ανάπτυξη κριτικής σκέψης, πρακτικής εφαρμογής των γνώσεων και δημιουργίας νέας γνώσης.
Το πρόγραμμα σπουδών προσφέρει ένα ευρύ φάσμα γνώσεων και δεξιοτήτων προσαρμοσμένων στα δεδομένα της σύγχρονης εποχής και κοινωνίας όπως: Στρατηγικός Σχεδιασμός, Καινοτομία και Επιχειρηματικότητα, Ψηφιακό Marketing, Ψηφιακές Επιχειρήσεις, Διοίκηση Παραγωγικών Συστημάτων και Συστημάτων Υγείας, Διαχείρισης Εφοδιαστικών Αλυσίδων, η Οργανωσιακή Αλλαγή και Ηγεσία, Κίνητρα και Ανθρώπινο Δυναμικό, όλα διδασκόμενα από διεθνούς φήμης καθηγητές με τις πλέον σύγχρονες μεθόδους διδασκαλίας και εμπέδωσης. Πιο συγκεκριμένα οι απόφοιτοι αποκτούν :
- Επιχειρηματική γνώση: γνώση σχετική με τον τρόπο πώς οι επιχειρήσεις και άλλοι οργανισμοί αποκτούν ανταγωνιστικό πλεονέκτημα για την δημιουργία αξίας για τον πελάτη.
- Τεχνολογικές Δεξιότητες: κατανόηση που συνδέεται με την αποτελεσματική χρήση νέων τεχνικών και μεθόδων της διαδικτυακής και ψηφιακής οικονομίας.
- Δεξιότητες Διαχείρισης Οργανωσιακών Αλλαγών: που αφορούν στα πλαίσια αναγκαίας αναπροσαρμογής και αλλαγής στρατηγικής.
- Δεξιότητες Επικοινωνίας: γραπτές, προφορικές, οπτικές δεξιότητες επικοινωνίας, οι οποίες είναι απαραίτητες για την επιτυχή διάδοση πληροφοριών.
- Διαγνωστικές Ικανότητες: που αποσκοπούν στην έγκαιρη και σωστή αναγνώριση προβλημάτων και επιλογών λύσεων.
- Δεξιότητες Οργάνωσης: οι οποίες στοχεύουν στην επιτυχή διαχείριση προγραμμάτων και δραστηριοτήτων σχεδιασμένων για πελάτες και ανάπτυξη του οργανισμού.
Οι απόφοιτοι του προγράμματος μπορούν να βρουν εργασία εισαγωγικού και μέσου μάνατζμεντ επιπέδου, σε μια ποικιλία οργανισμών και επιχειρήσεων, ιδιωτικών και κυβερνητικών, κερδοσκοπικών και μη. Για περαιτέρω ανάπτυξη και ανέλιξη , οι απόφοιτοι μπορούν να ακολουθήσουν το διεθνούς κύρους ΜΒΑ του Πανεπιστημίου Philips ή και το Διδακτορικό πρόγραμμα σπουδών, εκείνους όσοι στοχεύουν σε ερευνητική και ακαδημαϊκή σταδιοδρομία.
Ο κύριος στόχος του προγράμματος Διοίκησης Επιχειρήσεων είναι να παρέχει ένα σύγχρονο και δυναμικό πρόγραμμα σπουδών που προσφέρει στους φοιτητές γνώσεις, δεξιότητες και ικανότητες σε θέματα που σχετίζονται με τη διοίκηση-διαχείριση των επιχειρήσεων, ενώ παράλληλα δίνει στους φοιτητές μια ευρεία προοπτική. Το πρόγραμμα παρέχει επίσης την κατάλληλη εξειδίκευση για να αναπτύξει ο απόφοιτος μια λαμπρή καριέρα στον κλάδο των επιχειρήσεων. Πιο συγκεκριμένα, οι στόχοι του προγράμματος Διοίκησης Επιχειρήσεων είναι:
η μελέτη των οργανισμών-επιχειρήσεων, η διαχείρισή τους και το μεταβαλλόμενο εξωτερικό περιβάλλον στο οποίο λειτουργούν,
η προετοιμασία και η ανάπτυξη μιας σταδιοδρομίας στις επιχειρήσεις και τη διοίκηση,
η ενίσχυση των δεξιοτήτων δια βίου μάθησης και της προσωπικής ανάπτυξης ώστε ο απόφοιτος του προγράμματος να συμβάλει στην κοινωνία γενικότερα.
Με την επιτυχή ολοκλήρωση του προγράμματος Διοίκησης Επιχειρήσεων, οι φοιτητές θα είναι σε θέση να:
- επιδεικνύουν αποτελεσματικές δεξιότητες επικοινωνίας σε ένα επιχειρηματικό περιβάλλον
- κατανοούν τη σημασία του πολιτισμού και της διαφορετικότητας σε παγκόσμιο και τοπικό επιχειρηματικό περιβάλλον,
- εκτιμούν και να κατανοούν τις ηθικές επιπτώσεις των επιχειρηματικών αποφάσεων και δράσεων,
- επιδεικνύουν επάρκεια στη χρήση της τεχνολογίας για τη λήψη ορθών επιχειρηματικών αποφάσεων,
- επιδεικνύουν δεξιότητες κριτικής σκέψης, διάγνωσης, σύνθεσης, έρευνας και επίλυσης προβλημάτων στη λήψη επιχειρηματικών αποφάσεων
αναδείξουν τη δυναμική της ομάδας και των διαπροσωπικών δεξιοτήτων που απαιτούνται για να είναι αποτελεσματικοί ως ηγέτες και διευθυντές.
Δομή Προγράμματος Σπουδών
1ο Εξάμηνο | |||
Υποχρεωτικά Μαθήματα | ECTS | ||
1. | ACF-110 | Accounting and Finance I | 5 |
2. | BSM-110 | Economics I | 5 |
3. | BSM-111 | Introduction to Management | 5 |
4. | CST- 115 | 5 | |
Επιλεγόμενα Μαθήματα: O σπουδαστής επιλέγει 2 από τα 4 προσφερόμενα |
| ||
1. | BSM-112 | Business Law I | 5 |
2. | PRL-130 | Communication & Language Development I | 5 |
3. | CST-110 | Computers and applications I | 5 |
4. | PSY-110 | General Psychology | 5 |
Σύνολο Πιστωτικών Μονάδων | 30 | ||
2ο Εξάμηνο | |||
Υποχρεωτικά Μαθήματα |
| ||
1. | ACF-120 | Accounting and Finance II | 5 |
2. | BSM-120 | Economics II | 5 |
3. | CST-125 | Mathematics and Statistics II | 5 |
4. | BSM-121 | Theory and Practice of Management II | 5 |
Επιλεγόμενα Μαθήματα: O σπουδαστής επιλέγει 2 από τα 4 προσφερόμενα |
| ||
1. | BSM-122 | Business Law II | 5 |
2. | PRL-140 | Communication and Language Development II | 5 |
3. | CST-120 | Computers and applications II | 5 |
4. | PSS-110 | Modern Society & Sociology | 5 |
Σύνολο Πιστωτικών Μονάδων | 30 | ||
3ο Εξάμηνο | |||
Υποχρεωτικά Μαθήματα | ECTS | ||
1. | ACF-211 | Financial Accounting I | 5 |
2. | ACF-213 | Introduction to Finance | 5 |
3. | BSM-230 | Organizational Behavior | 5 |
4. | BSM-231 | Principles of Marketing | 5 |
Επιλεγόμενα Μαθήματα: O σπουδαστής επιλέγει 2 από τα 4 προσφερόμενα |
| ||
1. | BSM-237 | Business in Europe | 5 |
2. | PRL-230 | Communication in Practice I | 5 |
3. | BSM-236 | Digital Business | 5 |
4. | BSM-238 | The Dynamics of the Cyprus Economy I | 5 |
Σύνολο Πιστωτικών Μονάδων | 30 | ||
4ο Εξάμηνο | |||
Υποχρεωτικά Μαθήματα |
| ||
1. | ACF-223 | Financial Management I | 5 |
2. | ACF-224 | Management Accounting I | 5 |
3. | BSM-240 | Managerial Economics II | 5 |
4. | BSM-241 | Financial Management I | 5 |
Επιλεγόμενα Μαθήματα: O σπουδαστής επιλέγει 2 από τα 4 προσφερόμενα |
| ||
1. | BSM-246 | Business and Society | 5 |
2. | PRL-245 | Communication in Practice II | 5 |
3. | BSM-247 | Digital Marketing | 5 |
4. | BSM-248 | Marketing Management | 5 |
Σύνολο Πιστωτικών Μονάδων | 30 | ||
5ο Εξάμηνο | |||
Υποχρεωτικά Μαθήματα | ECTS | ||
1. | BSM-322 | Business Policy and Strategic Management | 5 |
2. | BSM-310 | Human Resource Management I | 5 |
3. | ACF-324 | Management Accounting II | 5 |
4. | CST-232 | Operations Research | 5 |
Επιλεγόμενα Μαθήματα: O σπουδαστής επιλέγει 1 από κάθε Τομέα |
| ||
Κατεύθυνση Α |
| ||
1. | BSM-356 | Behavioral Aspects of Marketing | 5 |
2. | BSM-357 | Supply Chain Management | 5 |
Κατεύθυνση Β |
| ||
1. | BSM-358 | Health Services Management | 5 |
2. | BSM-359 | Organization Theory | 5 |
Σύνολο Πιστωτικών Μονάδων | 30 | ||
6ο Εξάμηνο | |||
Υποχρεωτικά Μαθήματα |
| ||
1. | CST-214 | Bussiness Information Systems | 5 |
2. | BIS-419 | Entrepreneurship and Innovation | 5 |
3. | ACF-330 | Financial Management II | 5 |
4. | BSM-311 | International Management I | 5 |
Επιλεγόμενα Μαθήματα: O σπουδαστής επιλέγει 1 από κάθε Τομέα |
| ||
Κατεύθυνση Α |
| ||
1. | BSM-360 | Business Games and Strategies | 5 |
2. | BSM-361 | Economics of Health Services | 5 |
Κατεύθυνση Β |
| ||
1. | GEN-340 | Consumer Behavior | 5 |
2. | BSM-362 | Strategic Management of Tourism, Hospitality, Events | 5 |
Σύνολο Πιστωτικών Μονάδων | 30 | ||
7ο Εξάμηνο | |||
Υποχρεωτικά Μαθήματα | ECTS | ||
1. | BIS-421 | Enterprise IT Architecture | 5 |
2. | BSM-440 | Global Marketing | 5 |
3. | GEN-450 | Project I | 5 |
4. | BSM-441 | Strategy in Action | 5 |
Επιλεγόμενα Μαθήματα: O σπουδαστής επιλέγει 1 από κάθε Τομέα |
| ||
Κατεύθυνση Α |
| ||
1. | BSM-471 | Innovation and Creativity | 5 |
2. | BSM-470 | Integrated Marketing Communications | 5 |
Κατεύθυνση Β |
| ||
1. | BSM-472 | Productions and Operations Management | 5 |
2. | BSM-473 | Small Business Management | 5 |
Σύνολο Πιστωτικών Μονάδων | 30 | ||
8ο Εξάμηνο | |||
Υποχρεωτικά Μαθήματα |
| ||
1. | PRL-420 | Business Ethics and Leadership | 5 |
2. | BSM-442 | Corporate Governance | 5 |
3. | GEN-451 | Project II | 5 |
4. | CST-422 | Advanced Information Systems | 5 |
Επιλεγόμενα Μαθήματα: O σπουδαστής επιλέγει 1 από κάθε Τομέα |
| ||
Κατεύθυνση Α |
| ||
1. | BSM-480 | Entrepreneurship and Strategic Business | 5 |
2. | BSM-481 | Marketing of Services | 5 |
Κατεύθυνση Β |
| ||
1. | BSM-483 | Marketing Research | 5 |
2. | BSM-482 | Selected Topics in Management | 5 |
Σύνολο Πιστωτικών Μονάδων | 30 | ||
Περιγραφή Μαθημάτων
This course provides students with a broad understanding of introductory financial accounting, a thorough grounding in double-entry bookkeeping and the preparation of financial statements for different types of entities. It serves to provide students a solid foundation in financial accounting and reporting.
This course provides students with a thorough understanding of economics at an introductory level. The course explores how people make choices about what and how to produce and consume. It looks at the differences in economic outcomes between firms, people, and countries and how they can be related to the effects of choices they, and others, make. It builds on the very simple and plausible assumption that people make decisions in their own interests and subject to constraints. The first term covers the principles of microeconomics and shows how they can be applied to real-life situations and economic policy.
This course presents students with a clear, lively, and engaging picture of the art and science of management and to cover the fundamentals of management and the emerging trends in different managerial functions, while conveying the excitement and achievements of contemporary management by including examples from a wide variety of organizations.
This course enables students to perform day-to-day calculations required in financial markets and to make business investment decision in an objective manner and to provide a course in advanced topics in statistical methods and their applications in Economic, Business and Social Sciences.
This course develops students’ theoretical and practical knowledge and understanding of:
• the framework of regulations which influence financial reporting practice,
• theoretical approaches offered as guides to financial reporting,
• group accounting,
• accounting techniques and methods adopted in practice.
This course develops students’ theoretical and practical knowledge and understanding of:
• the framework of regulations which influence financial reporting practice,
• theoretical approaches offered as guides to financial reporting,
• group accounting,
• accounting techniques and methods adopted in practice.
This course familiarizes students with the aggregate behavior of the economy by providing an introduction to the economic analysis of key macroeconomic variables such as output, employment, inflation, interest rates and exchange rates.
This course enables students to perform day-to-day calculations required in financial markets and to make business investment decision in an objective manner and to provide a course in advanced topics in statistical methods and their applications in Economic, Business and Social Sciences.
This course enables students to understand the link between management theory and practice and to experience this through involving activities. It develops students, abilities to structure managerial problems using valid theory.
This course introduces students to the legal environment of business, beginning with the structure of the legal system, and the sources and application of the law. In addition, the course examines the law of contract, from the formation of a valid contract to its basic requirements and interpretation.
This course builds upon students’ previous experience of the language and to help them to develop a sound knowledge of some of the complex structures of the language so as to enable them to operate in a growing range of social and work-related situations.
This course develops students’ intellectual, practical, and transferable computing skills.
This course provides students with a framework for understanding the history, development, and current range of psychological perspectives.
This course helps students to complete the examination of the law of contract, and to introduce students to the law of negligence. On the whole, Business Law aims to equip the student with the skills necessary for dealing with legal transactions and legal problems involved in the business environment.
This course builds upon students’ previous experience of the language and to help them to develop a sound knowledge of some of the complex structures of the language so as to enable them to operate in a growing range of social and work-related situations.
This course develops students’ intellectual, practical, and transferable computing skills.
This course introduces students to sociological perspectives as different ways of understanding the social world. To show that sociology involves a range of competing and sometimes contradictory approaches. To introduce debates concerned with structure/action: conflict/consensus: stability/change. The modules do not attempt to cover the range of perspectives in fine detail but rather to identify central themes, issues, and contribution of perspectives to substantive areas.
This course develops students’ ability to understand and analyze critically the current theoretical, legal and institutional influences which regulate the preparation of financial statements.
This course introduces students to finance, giving a foundation for subsequent finance courses. The approach is conceptual, emphasizing general principles that students should be able to apply to specific problems and issues. The course introduces basic techniques of finance, calculation of time value of money, valuing bonds and shares, techniques to appraise capital investments, share price behavior and the role of risk in security valuation.
This course introduces students to various aspects of organizational behavior and develop a critical orientation toward the subject matter and an awareness of the complexity of managerial and organizational problem.
This course provides students with a sound knowledge of the basic concepts, ideas, functions and techniques of marketing and to help them acquire an understanding of its importance to the overall organizational activity. To understand how contemporary Marketing Practices contribute to the creation of value to customers.
The course focuses on managerial accounting, a set of tools used by managers for planning, implementation, and control. The course also focuses on financial accounting, a set of tools used by managers and outside observers for reporting on and analyzing an organization’s financial health.
This course introduces students to the techniques used for cost determination and to give them an introductory understanding of the needs and techniques of planning and control.
This course applies economic and game theory concepts and analytical tools to the strategic management decisions of private firms in a relevant business context.
This course aims to introduce students to the principles, theories and research underlying the academic discipline of organizational behavior at four levels of analysis: individual, group, organization, and society; to develop a critical appreciation of the behavioral and social sciences as they relate to the study of behavior in organizations; to introduce a critical understanding of the practice of management; to analyze and solve organizational problems.
This course aims to familiarise students with the unique context environment and changing shape of business in Europe. Real case studies provide opportunities for discussing practical business applications. The research and use of a wide range of information sources further deepens understanding of issues relevant of business in Europe.
This course reviews the basic structure of English writing; to acquaint students with the basic considerations of effective business writing; to introduce students to the layout and parts of business letters and memos; and to guide students in editing and composing routine business communication.
The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new sectors of the economy. Many organizations are becoming increasingly more ‘digital’, in order to capture value from new innovations, by cutting costs, enhancing performance, and delivering new services. This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organization. Students will develop a strategic plan for a ‘traditional’ business which could adopt digital technologies and strategies and will present the plan as a business pitch. The course will be of high interest to students planning to work in digital business or management consultancies.
This course offers to students a unified view of the structure of the Cypriot economy, analyze its weaknesses and strengths, and evaluate its growth potentials.
This course serves as a bridge between the nature of various business operations and the role played by various business institutions in the framework of other social structures and institutions. It cultivates in students the ability to grasp and digest business as it functions today within the society and its relationship with social phenomena.
This course assists students in gaining knowledge of the types and workings of meetings within an organization and to prepare them to compose the documentation for meetings such as notices, agenda and minutes; to prepare students to compose business communications for a variety of business situations and to assist the student in the understanding, analyzing and modifying business data in a variety of forms; to introduce the student to the terminology and types of documentation used in a variety of office settings and to utilize exercises from those settings to polish the skills developed in previous semester.
Overall aim of the course is to teach the student to professionally evaluate internet marketing models, their components, strategies, and financial configuration. More specifically: To educate the learner as to how to take personal responsibility for the strategic development of electronic marketing efforts. The enable student to responsibly and professionally undertake the strategic development of electronic marketing efforts.
This course aims to expose students to a selection of current issues facing the Cyprus economy some of which will be through a series of seminars from a selection of guest speakers who specialize in various aspects of the Cyprus economy.
This course exposes students to both the current theory and the practice of strategic management and develop strategic thinking skills. Particular emphasis will be placed on how strategic management concepts are used by people in many organizations to achieve sustainable success in increasingly complex and uncertain environments.
This course develops an in depth understanding of the contribution of effective Human Resource Management (HRM) to the achievement of organizational objectives.
This course develops the ability of students to prepare and analyze accounting data for management policy determination, for short-term decision-making and for the assessment of organizational performance.
This course introduces students to quantitative methods and techniques for effective decisions–making; model formulation and applications that are used in solving business decision problems.
This course provides an introduction to the technologies, applications, data, and the management of Information Systems in organizations. It is designed to provide the necessary framework to guide students to understand, manage and effectively address the issues pertaining to the discipline of Information Systems.
This course explains the theoretical foundations of entrepreneurship and innovation into practical, concrete applications. Thus, students are involved from the outset in examining company-product development, market assessment, innovative techniques, the means for presenting and promoting a business idea and implementation challenges.
This course serves as a bridge between the nature of various business operations and the role played by various business institutions in the framework of other social structures and institutions. It cultivates in students the ability to grasp and digest business as it functions today within the society and its relationship with social phenomena.
This course enables students understand the multiplicity of factors involved in international management and prioritize their impact and importance. Students familiarize themselves with the implications of a career in a Global marketplace.
This course provides a sound appreciation of behavioral concepts and their application to Marketing.
Intensive competition in today’s global markets, the introduction of products with ever-shorter product life cycles, the increasing customer awareness and hence increased customer expectations, forces business firms to focus attention on their supply chains. This course aims to enable students to thoroughly appreciate the role of modern supply chain management and logistics in securing competitive advantage in the new competitive environment.
The module will use homework, discussion sessions and presentations during lectures, in order to engage participants in teamwork and problem-solving. The module offers a complete understanding of managing healthcare units.
Upon successful completion of this course students should be able to:
- To demonstrate knowledge of the brief history of Organization theory
- Define and Analyze Organizational Environments using the modern perspective.
- Compare and contrast Modern theories of organizational social structure.
- Critically evaluate the modernist perspective in organization culture theory.
- Describe he concepts of Power, Politics and Control in organizations.
- Demonstrate knowledge how physical structure appears and evolves in theories of organization and organizing.
- Demonstrate an understanding of the concepts of change and what change management involves.
The purpose of the Health Economics course is to familiarize students with the subject and importance of Health Economics in order to gain the necessary knowledge about the role and application of finances to health and health care.
This course introduces students to strategic thinking applied to managerial situations. By drawing simultaneously on the language and tools of game theory, economics, and management, it develops a coherent and logical framework that helps analyze real-life business situations.
This course introduces the theory of consumer behavior and relates it to the practice of marketing. It will present relevant material drawn from psychology, anthropology, social and behavioural sciences within the
framework of the consumer decision process and its main influencing factors.
The overall purpose of the course is to introduce students to fundamental strategic management principles in a tourism, hospitality, and events context, in a holistic approach and bring theory to practice. The integration of a host of industry-based cases and examples in the material are key to achieve the aims. Emerging strategic issues affecting tourism, hospitality, and events industries, such as innovation, employment, culture, sustainability is thoroughly discussed.
To develop participants’ analytical skills to allow them to contribute to strategic planning for information and communication technologies (ICT); understand methodological process and best practice for enterprise architecture development; understand of the challenges and critical success factors of enterprise architecture development.
This course introduces students to a systematic approach of marketing on a global scale. Focus will be placed on the conceptual and analytic tools that enable marketing managers to formulate effective global Marketing Strategies
This course introduces the practice of dissertation writing and research approaches for the study of media forms, texts and systems and their contribution to social life.
To expose students to the dynamic, complex, diversified, fast moving and highly competitive business environments in order to explore and appreciate the challenges of organizations when formulating and implementing competitive strategies; to examine relevant techniques for analysing industries, competitors and organizations and provides a contextualised framework of business environments to enable learners acquire a sound theoretical and practical understanding of business strategy.
This course aims to expose students to a variety of leadership theories and practices. Throughout the course, students will explore and review various approaches and techniques of problem solving, performance management and success orientation to the practice of public relations.
This course emphasizes the centrality of ethical values such as honesty, trust, respect and fairness in the context of individual and organizational effectiveness. Utilizing Kohlberg’s Theory of Moral Development, the course explores the concept of how one develops moral reasoning and the interaction of moral judgment using three Models of Management Ethics. The intent is to demonstrate the breadth of responsibility of the individual manager, organization, and corporation in making “ethical” decisions.
All graduating students will complete a Project in semesters 7 and 8. The project, which should be of approximately 10,000 – 15,000 words may take one or more of several forms. For example, it may involve the critical examination in an aspect of an organization’s operation with a view to recommending possible courses of action. It may also involve further investigation based on structured interviews. This is seen as a very important element of the program providing an opportunity to students to bring together the skills and knowledge acquired throughout the program and apply these to a substantial piece of work on a topic of their choice. The importance of the Project is reflected in the amount of time and the number of credits allocated to this purpose. The Project is seen as the culmination of the development of independent skills. It requires the systematic study of a subject, involving data collection and analysis, hypotheses, conclusions, and submission of recommendations. Presentation Three copies are required to be presented, typed double-spaced on A4 paper, using one side of the paper only and leaving a one-inch margin on the left-hand side. One copy will be returned to the student after the Examiners’ meeting. The second copy will be retained by the Department and the third will be placed in the library. The report should include a title page, a one-page summary (abstract), and a contents list (chapter and section headings). The body of the report should exhibit a logical flow of ideas divided into sections such as: Introduction, Specific Aims, Analysis of Problem, Method of Solution, Outline of Programs, Results, Hypotheses, Discussion, Conclusions and Recommendations. Tables and statistical charts may be placed in Appendices, along with references (Author, Title, Edition, Publisher, Year) and other supplementary material. Assessment The final project for each student will be marked independently by two members of the staff, one of whom will be the project’s supervisor. The project will be finally assessed by a board based on its critical content, originality, and competence of both execution and presentation.
This course enables students to explore several advanced issues in the development and use of computer-based systems within an organizational structure; to provide a structured context for the discussion of those issues.
This module aims to provide students with the opportunity to discover how ideas are developed, how creativity operates and an understanding of Innovation and Creativity theories within a business context. In addition, it aims to enhance their employment prospects in the workplace by providing them with an understanding of the sought-after traits of creativity and innovation and how to express them.
To provide students with principal knowledge concerning the design and implementation of business research and to initiate them into various forms of statistical analysis. Emphasis is placed on the examination of different methodologies and types of analysis for giving answers to various problems in the business environment. Applications of statistical analysis techniques, in everyday business decision making processes, are presented, and discussed.
This course acquires a working understanding of the roles/functions of production management in the context of business enterprise. Develop skills in solving production management problems. Recognize, appreciate, and perform the job of a competent production or operation manager.
This course develops a thorough appreciation of the vital role a small business plays in modern economies, to explore the critical issues and challenges of managing a small business and how to deal with them.
To explain the techniques of a business plan preparation into practical applications. Thus, students are involved from the outset in the procedures and action steps of business planning. The course is supported by software that helps students to be familiarized with business planning processes.
After successfully completing this course, students will be able to:
- Explain the unique challenges of services marketing, including the elements of product, price, place, promotion, processes, physical evidence, and people.
- Discuss the influences of the multicultural marketplace, business ethics, and socially responsible marketing on services marketing.
- Design service quality measurements to build customer loyalty and evaluate the effectiveness and efficiency of customer service offerings.
- Describe how customer relationship marketing (CRM), including retention strategies, creates an environment that achieves excellence in customer service.
- Explain service blueprinting, the integration of new technologies, and other key issues facing today’s customer service providers and service managers.
This course provides students with principal knowledge concerning the design and implementation of business research and to initiate them into various forms of statistical analysis. Emphasis is placed on the examination of different methodologies and types of analysis for giving answers to various problems in the business environment. Applications of statistical analysis techniques, in everyday business decision making processes, are presented, and discussed.
To give the student the opportunity to acquire additional knowledge in various selected topics representing contemporary issues in the broad area of management. The student familiarizes with Business research, problem structuring and solving in a capacity of Business Consultant.
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